With 100% recycled PET (rPET) in Coca-Cola’s 250 ml ASSP, a 66% reduction in carbon emissions is achieved compared to non-ASSP virgin PET.

Coca-Cola India, which pioneered the introduction of 100% recycled PET (rPET) in India’s beverage industry, is taking another significant step toward achieving the circular economy. The company has announced the launch of Coca-Cola in ASSP with 100% Recycled PET (rPET) in 250ml bottles, starting with the state of Orissa.

Manufactured by Coca-Cola’s bottling partner, Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL), this initiative underscores the company’s commitment to sustainability, with an emphasis on lowering carbon footprint and promoting environmental responsibility.

In comparison to standard virgin PET packaging, the ASSP (Affordable Small Sparkling Package) reduces emissions by 36% due to the light-weighting of PET material.  Furthermore, the transition from virgin PET to recycled PET in ASSP reduces the carbon footprint even further, resulting in a 66% reduction when compared to non-ASSP packaging made of virgin PET.

Launching 100% rPET ASSP, Alok Sharma, Executive Director, Supply Chain, Hindustan Coca-Cola Beverages (HCCB), stated, “The introduction of recycled PET in ASSP is a crucial step towards plastic circularity, emphasizing a substantial reduction in the overall carbon footprint. This initiative aligns with our broader vision to scale up sustainable practices and lead the way in shaping a greener future for the beverage industry in India.”

Enrique Ackermann, Vice President, Technical Innovation and Supply Chain, Coca-Cola India, and Southwest Asia, said, “Our efforts at expanding rPET in India is a testimony of our commitment to increase the availability of high-quality, food-grade, recycled plastic for consumers in India. With these eco-friendly bottles we seek to drive a circular economy for packaging, reduce waste and carbon emissions, bringing us closer to the World Without Waste goal of making bottles with 50% recycled content by 2030.

The Coca–Cola Company offers 100% rPET bottles in over 40 markets. With the launch of World Without Waste, an ambitious sustainable packaging program, it aims to help collect and recycle a bottle or CAN for everyone it sells by 2030. The goal is to make 100% of its packaging recyclable globally by 2025 and to use at least 50% recycled material in its packaging by 2030.

About Coca-Cola

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’, offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy-based products. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

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