Finding a great brand name is a tricky process that most founders struggle with. So today, you’d be discovering how you can find the best food company names for your business without losing sleep, writes Grant Polachek.

It’s well known that when choosing the right food brand to patronize, people consider several factors, including food quality, hygiene, ambiance, and service, but what most food-preneurs don’t know is that customers also consider their business’s branding.

Branding, like other things, should be a primary focus for every entrepreneur because it’s necessary for building a solid brand. And the best way to build a great brand identity for your food business is to give it a great brand name.

But finding a great brand name is a tricky process that most founders struggle with. So today, you’d be discovering how you can find the best food company names for your business without losing sleep.

choosing brand name for food business
How to choose brand name for food business

Four Essential Factors to Consider in Finding a Great Brand Name

1. Develop A Clear Concept For Your Company

Identifying your food company’s goals is the very first step toward creating a successful brand for your food business. So ensure you look for detailed ideas that express your food brand’s goal, purpose, and aspirations.

After discovering these ideas, try coming up with some short, simple words that clearly express your food brand’s core ideas. Review these words meticulously and choose the few that best represent your business. These will constitute the basis for your food business’s brand.

2. Construct a Proper Tone for Your Food Business

The tone your brand communicates governs the overall performance of your food business. Choosing a memorable tone will lead to an increase in your consumer base, and choosing an unappealing one would affect your brand’s performance.

Setting a tone that fits your company’s purpose is a great technique that would let you shape how your clients regard your company.

So ensure you survey your customers and study their personalities so you can construct a well-suited tone for your food business. 

Understanding your core demographic would help you know if your brand should have a: 

  • Modern and innovative tone
  • Intriguing tone
  • Emotionally impactful tone

3. Define Your Food Brand’s Elements

Besides playing a critical role in your food company’s naming process, your brand’s elements also contribute a lot to crafting your brand’s identity. 

Customers will find it challenging to align with your brand if your company’s branding elements don’t resonate with their core desires.

Every founder must carve out time to know their brand’s elements deeply because they’re critical to creating outstanding name ideas for their food business.

The best and most efficient strategy to craft your brand element is to identify your business’s:

  • BIG IDEAS: What big ideas guide your startup?
  • VALUES: What are the civil and business values of your company?
  • STORY: Have you got a brilliant story to share about your firm?
  • BENEFITS: What benefits would you provide to your patrons?
  • EMOTIONS: What emotional experiences would you like your consumers to have?
  • VALUE PROPOSITION: What defines your company, and why should customers care?

4. Brainstorm: Start Creating Catchy Brand Names

Addressing all of the elements we’ve considered above will help you identify the type of brand name your food business requires and make it simpler to craft the best brand name.

Our experience has shown us that gathering a naming team, examining your business’s naming criteria, and searching for words that accurately represents your business’s naming needs is one of the best technique for finding a great brand name.

While brainstorming for the perfect name, you will be showered with both amazing and horrible name suggestions. However, before you accept or reject any of them, you should thoroughly analyze them to confirm that they properly communicate your food brand’s needs.

Find a Brand Name and Trademark it

Once you’ve settled on a business name, test it on a tiny fraction of your consumer base to examine how they interact with it. If they don’t fancy it, try a different name. Selecting the ‘best’ name for your business is irrelevant if your clients wouldn’t adore it.

Once you’ve reviewed and confirmed that your preferred name is appropriate for your business and customers, be sure to register a trademark so no other company can use it.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.

subscribe processed food industry magazine