Jubilant FoodWorks recently announced to introduce American multinational chain of fried chicken fast food restaurants’ Popeyes, to India.
Jubilant FoodWorks Ltd (JFL) recently announced to introduce American multinational chain of fried chicken fast food restaurants’ Popeyes’, to India. The company announced to enter into an exclusive master franchise and development agreement with PLK APAC Pte Ltd, a subsidiary of Restaurant Brands International Inc (RBI), said a joint statement.
It added that the pact had been signed “to develop, establish, own and operate” hundreds of Popeyes restaurants in India, Bangladesh, Nepal and Bhutan in the coming years, said a joint statement.
JFL Chairman Shyam S Bhartia and Co-Chairman Hari S Bhartia said, “We are happy to announce the signing of a multi-country agreement to acquire the exclusive rights to operate and sub-license the iconic Popeyes brand in India. He added that chicken is one of the largest and fastest-growing categories in India and is expected to grow rapidly in years to come.
Popeyes will be an exciting addition to the JFL portfolio and is expected to become one of the critical drivers of growth for us in the coming years, he added. Founded in New Orleans in 1972, Popeyes has over 45 years of history and culinary tradition. It is one of the world’s most prominent chicken quick-service restaurants, with over 3,400 restaurants in over 25 countries worldwide.
Jubilant FoodWorks, part of the Jubilant Bhartia Group, already holds the master franchise rights for two international brands – Domino’s Pizza and Dunkin’ Donuts. The company also launched its first homegrown brand, ‘Hong’s Kitchen’, in the Chinese cuisine segment.