Bisleri Limonata mixes the tangy taste of lime with the coolness of mint, giving consumers a refreshing drink.
The new #DoubleTheChill campaign aims to highlight this unique flavor combination and make Limonata stand out. Unlike other drinks, Limonata’s mix of lime and mint sets it apart.
Aditya Roy Kapur, known for his cool and refreshing persona, has a strong fan base, especially among Gen Z. His association with Limonata helps to strengthen the brand’s image and appeal to this important group.
The Bisleri Limonata #DoubleTheChill campaign was created by Bisleri’s in-house creative team, who showed their creativity and understanding of the brand. The strategic partnership with Aditya Roy Kapur was managed by Wavemaker and Group M ESP.
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “Bisleri Limonata stands out among lemon drinks with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great fit for our brand with his cool and easy-going charm. With this campaign, we’re looking to strengthen our connection with Gen Z consumers and increase demand for Limonata.”
Aditya Roy Kapur added, “I’m excited to be part of this refreshing journey. Limonata’s invigorating taste and zest for life match my own outlook. I enjoyed being part of the campaign because it has a chill and fun vibe that consumers will love. I’m happy to be part of the Bisleri family.”
The campaign will be promoted across various platforms, including television, digital media, outdoor ads, delivery vehicles, trade marketing, OTT platforms, and more.
About Bisleri International
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Known for producing the country’s largest-selling packaged drinking water, Bisleri adheres to a stringent process of 114 quality tests and a 10-stage purification. The company remains committed to its core value of providing consumers with pure, safe, and healthy water.
Bisleri International maintains a strong presence with 128 operational plants and a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and the UAE. The company offers a range of beverages suitable for all occasions. This includes the promise of goodness, trust, and purity with Bisleri Mineral Water, and a daily dose of health with Vedica Himalayan Spring Water.
Additionally, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavors, such as Limonata, Spyci Jeera Rev, and Pop. These Bisleri products are also available on the e-commerce platform Bisleri@Doorstep, which ensures customers receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
