With this partnership, Allana Consumer Products and Beyond Meat, aim to cater to the growing demand for healthier and guilt-free foods in the country.
Allana Consumer Products Private Limited, an Allana Group subsidiary and Beyond Meat have furthered their offerings in India to include plant-based meat. Through this partnership, Allana Consumer Products will distribute Beyond Meat’s range of beyond burger, beyond sausage, beyond meatballs and beyond mince across the country, said the release.
Beyond Meat is the pioneer and market leader in the United States for plant-based proteins, offering unrivalled taste and quality, which many traditional meat eaters often find hard to distinguish. One of the brand’s key attributes is offering consumers a chance to be part of the green revolution worldwide without compromising on taste.
Allana Consumer Products has allied with Beyond Meat on a pan-India basis to distribute their globally acclaimed offerings in the Indian market. The range includes delicious Beyond Burger, Beyond Sausage, Beyond Meatballs and Beyond Mince which are made of simple, plant-based ingredients and designed to deliver the same taste and texture as animal-based meat, while being better for people and the planet. It may be mentioned that Beyond Meat products do not contain any GMO, gluten, soy, or cholesterol.
Allana Consumer Products manufactures and markets a host of well-known brands, namely Sunny & Priya edible oils & fats, Lion Vanaspati, and Alfa range of industrial and bakery fats, besides the globally renowned Pristine range of specialised bakery ingredients. We distribute in the domestic market popular brands such as London Dairy premium ice cream & Allegro Olive Oils.
Commenting on the development, Mr Milind Pingle, CEO of Allana Consumer Products Division, says, “India is moving towards healthier lifestyle choices and people are looking for products which are sustainable and better for the environment. Our aim is to encourage such changes for the betterment of health and lifestyle. Thus, it is our immense pleasure to announce Allana Consumer Products’ collaboration with Beyond Meat to bring the premium taste of meat to the ever-growing demand for vegan and healthy living community in India”.
These products are a great alternative for conflicted carnivores who are reducing meat and looking to nourish themselves (and often their families) with better protein options. While highlighting how indistinguishable the products are, Mr Pingle stated, “Beyond Meat is a brand that offers a wide range of products that are rich in terms of quality, starting from the texture that gives the consumer a feeling of eating meat and appetising taste which satisfies the taste buds. Infact, the world-class Beyond Meat range resonates with the forward-looking, innovative and progressive values Allana Consumer Products stands for. “
Beyond Meat’s range of products are currently available in more than 26 cities, including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Kolkata, and are available through gourmet stores such as Nature’s Basket, Le Marche, Modern Bazaar, Spencer’s etc. and also on reputed E-commerce portals such as Urban Platter, Vegan Dukan, Vegan World, Vvegano, Alt Mart and many more.
According to Industry estimates, the plant-based meat market is currently around ₹ 300 crores and is expected to accelerate to ₹ 3500 crores by 2026.
About Allana Consumer Products Private Limited
The Allana Group is India’s largest exporter of processed foods and agro commodities. With a rich heritage of 157 years, the Allana Group has been promoting healthy living across the globe since 1865 by maintaining the highest standards of quality in procurement, manufacturing, and distribution.
Allana Consumer Products has state-of-the-art manufacturing facilities in Khopoli near Mumbai for manufacturing their Oils & Fats and Bakery Ingredients to international standards. World-class manufacturing capabilities, together with cutting-edge machinery made from the world’s finest technology manufacturers, have enabled the Consumer Products business to grow into a multifaceted and multiproduct conglomerate that is outperforming customer expectations and delivering returns for its shareholders.
About Beyond Meat
Beyond Meat, Inc. is a Los Angeles–based producer of plant-based meat substitutes founded in 2009 by Mr Ethan Brown. The company’s initial products were launched in the United States in 2012.
Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a significant impact on our health and our planet. By shifting from animal-based meat to plant-based meat, we can positively control four growing global concerns: human health, climate change, limited natural resources and animal welfare.