Ron Verdonk, Minister Counsellor for Agricultural Affairs, Embassy of the United States, Launches the Generic Promotional Campaign in India for Cherries from Pacific Northwest USA
Summer is a time for fresh fruits, and this season is the perfect time to add some cherries to your menu. The market has large, deep-mahogany, sweet, and juicy cherries from the U.S. Pacific Northwest. The Northwest Cherry Growers (NWCG), an association of trade members based in Washington, U.S.A., have launched their first ever generic promotion campaign to India to promote this delicious fruit to health-conscious Indians.
Ron Verdonk, Minister-Counselor for Agricultural Affairs, Embassy of the United States of America, launched a promotional campaign at Foodhall in New Delhi. The initial response from consumers encouraged the retailer to set up a vibrant and attractive display of cherries from American Northwest.
Speaking on the occasion Mr. Verdonk, remarked “The U.S. is one of world’s largest producers and exporters of sweet cherries. These cherries from the U.S. Pacific Northwest are grown in the states of Washington, Oregon Idaho, Utah and Montana, and consumers worldwide relish their sweet flavor, bigger size and superior quality. I am delighted to see them here in India.Food is a very important part of India – U.S. trade, and I am glad that cherries from our Pacific Northwest are now added to the basket.”
Speaking on the India campaign for Cherries from Northwest, Mr. Sumit Saran, In-Country Marketing Representative of NWCG remarked, “We foresee immense potential for Northwest Cherries in India. These cherries are considered amongst the best in the world for their high quality, flavour, taste and also food safety. Cherries from the Pacific Northwest USA will be in the market in July and August, perfectly complementing the Indian cherry season. We have chalked out an extensive retail and communication strategy to take this delicious fruit to discerning Indian consumers across the country. These cherries will be available both with retail fruit sellers and e-commerce platforms,” Saran added.
