The new Laurik Bites curated by the top scientists is in an easy-to-consume bite-size and contains 26 potent natural ingredients.
Laurik, a unique health elevator brand, launched a new product range of Laurik Bites that caters to three important categories: gut, sleep, and focus. Each bite is claimed to be 100 percent natural and consists of lauric acid, a rare substance found in mother’s milk, palm, or coconut. Laurik Bites also contains 26 potent natural ingredients.
Laurik products were launched in the market in April 2022, providing a range of health shots that caters to haircare and skincare, which naturally improves hair, skin, and overall health. Laurik has witnessed 150 percent growth in sales and 100 percent on MAU (Monthly Unique Visitors) in a span of one month.
Lavanya Sunkari, Founder and CEO, Laurik said, “Laurik aims to improve people’s health and wellbeing. We are at the forefront of innovation, using a blend of science and natural ingredients to solve some of the most significant healthcare challenges. We provide healthy solutions through compositions derived from coconut. Millennials need products that show results quickly and are easy to consume. Laurik bites are a natural solution to the millennials who are faced with sleeplessness and anxiety.”
Laurik Bites is on a mission to help at least10- 12million millennials across India over the next three years. The millennial generation seeks results faster and chooses products that are not healthy or harmful to the body when used for a prolonged period of time. In this case, Laurik has a naturally derived and science-backed solution for their problem of poor sleep and a lack of concentration without giving them a bad effect or a habit-forming solution like synthetics/ chemically derived products.
Laurik Bites are easy-to-consume products that deliver minerals and micronutrients in a food form, due to which the absorption levels are high. The startup is in the process of filing a patent for Laurik bites. With this launch, there are now 16 types of Laurik products for both men and women available on the website Lauriko.com and Amazon India.
The startup soon plans to launch its products across several other e-commerce platforms as well as supermarkets. Laurik, a D2C nutraceutical brand, is the first (1st) brand in the world to have worked on the composition for health and beauty using Lauric acid-enhanced coconut powder shots combined with 26 other potent ingredients developed by the top scientists of India. Laurik shots are certified by the top 10 food certifications, enabling Laurik to be a 100 percent natural, global brand. It is the second nutraceutical brand in India to be awarded the Clean Label Certification from the Clean Label Project™ US.