India’s first D2C Seafood and Meat brand Pescafresh is launching the world’s first live commerce tech property – Pescalive – in the seafood and meat space.

Many customers believe that finding fresh, high-quality seafood online is full of obstacles, trepidation, and misrepresentation. Pescalive, developed by an in-house tech team, will showcase the ‘fresh catch of the day’, taking customers in real-time to the source.

Pescalive promotes the ‘catch to kitchen’ concept, showcasing fresh stock from shore to door. Customers can buy seafood on a first-come, first-serve basis in real-time. Consumers will have the option to embark on a journey from fishing vessels to fresh farms, get to look at the processing centres, and explore live cooking marathons, expert panel talks, and influencer engagements, among other activities.

“With Pescalive, what you see is what you get. As a conscientious brand, we will use the technology in a responsible way and for reasons that technology is meant for, with the core being “transparency. The opportunities are infinite with Pescalive,” said Sangram Sawant, Founder, Pescafresh.

“With a vision to shape a new generation of internet commerce, Pescafresh has taken a leap in bringing in an interactive live buying experience. Informed decision making and what you see is what you get, form the underlying principles of this new technology launch, termed Pescalive. As a tech first and tech unlimited company, we are immensely excited about launching Pescalive and we are confident that it will change the way our customers experience the brand, as it will inform, entertain and empower them,” said Kazhiyur, Chief Technology Officer, Pescafresh.

Recently, Pescafresh raised funds to invest in geographical expansions and technological intervention. Pescafresh, currently in Mumbai, will soon launch its operations in Pune, Delhi, and Bengaluru.

Founded in 2004 by Sangram Sawant, Pescafresh functions on the farm-to-fork business model. The brand owns the entire back-end supply chain, including stringent cold chain control, procurement, processing, and storage, so that the products’ quality and freshness is maintained right from the initial stages to the time it reaches the customers. Pescafresh is introducing an additional 100 products across the raw and RTE -RTC product line.

Founded in 2004, Pescafresh is India’s first direct-to-consumer seafood and meat brand pioneered home delivery in temperature-controlled EPS boxes. It operates on a farm-to-fork model, owning the entire back-end supply chain and cold storage chain. Pescafresh caters to the customer’s doorstep with a tantalising culmination of variety and taste at an affordable price. Pescafresh aims to expand geographically across ten cities in the country in 2022 and plans to introduce an additional 100 products across the raw and RTE – RTC product line. Pescafresh has transitioned to a tech/product first differentiated Seafood and Meat brand.

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