The Real Good Food Company, one of the best food companies, leading innovation-centric health and wellness frozen foods company, announced the expansion of its multi-serve Asian entrees platform into all Safeway and Albertsons locations nationwide. According to data from SPINS, the multi-serve entrees category is valued at $3.1B, has grown 6% year-over-year, and under-indexes in better-for-you options.
The new product placement, which spans each of the approximately 1,800 Safeway and Albertsons stores nationwide, began to roll out this week. Including this expansion, the company has now secured authorizations totaling ~40K new distribution points, or ~25% growth in the measured channel, with most of this expansion starting in May with the expansion of its Breaded Poultry and Entree platform.
The placement follows the recent release of January SPINS data (4 weeks ended 1/29/2023), which showed a 32% month-over-month growth in total consumption and a 26% increase in brand velocity for Real Good Foods. The company’s measured channel business remains on track to outpace the company’s consolidated sales growth guidance of 33%.
“Our expansion into Multi-Serve Asian Entrees provides consumers access to far more nutritious offerings while still enabling them to eat the foods they love,” said Bryan Freeman, Executive Chairman of Real Good Foods. “Today, the Multi-Serve Entree Category is filled with items loaded with sugar and carbs, lacking nutritional value. For example, the category leader in Multi-Serve Asian Entrees options has over 60g of sugar per box.
“Real Good Foods’ Asian Entrees use lightly breaded chicken made from nutritious ingredients, are 100% Grain-Free and Gluten-Free, with only 4g-6g net carbs and just 1g of sugar, all while remaining packed with 25g of protein per serving. We are excited to offer three flavors including Orange Chicken, General Tso’s and Sweet & Sour. I look forward to continued execution in 2023 as we strive to create sustainable, long-term value for our shareholders.”
About The Real Good Food Company
Real Good Foods is a leading health and wellness frozen foods company, providing a better way to enjoy your favorite foods. The company’s mission is to provide “Real Food You Feel Good About Eating”, making delicious, nutritious foods that are low in sugar, carbohydrates, and protein. The Real Good Foods family includes breakfast, lunch, dinner, and snacks – available in over 16,000 stores nationwide with additional direct-to-consumer options.
Sources: SPINS Total US MULO, excluding Costco, dollar sales for 4 weeks ending January 29th, 2023. All comparisons in this paragraph are to the same measured period in the Prior 4 weeks.