European food packaging and processing firm Tetra Pak has tied up with beverage company Elvir to introduce carton packaging featuring caps from recycled polymers. Named HeliCap 23, the sustainable screwcap is manufactured at Tetra Pak’s Châteaubriant plant in Loire-Atlantique, France. In addition to being easy to open, the one-step resealable cap features a ‘clearly visible’ tamper evidence ring.
The initiative is in keeping with both companies’ commitments to developing a circular economy. Tetra Pak France and Benelux Managing Director Chakib Kara said: “We are extremely proud of the work being done alongside Elle & Vire. Both teams are inspired and motivated by a shared commitment – to develop more sustainable food systems. Together, we are contributing to making recycling more economically viable while addressing increasing consumer preference for responsible companies.”
Elvir is using the cap for products in its Elle & Vire range. This complements the brand’s cream product range, which uses Tetra Pak’s Tetra Brik Aseptic 1L Slim carton packages. Elvir global managing director Annick Renou said: “We are pleased to be benefiting from Tetra Pak’s expertise and ability to provide such an innovative and environmentally sound packaging solution. I am sure this will strengthen our leading position in the cream market while meeting the increasing expectations of our consumers.”
The HeliCap 23 cap is manufactured according to the Roundtable on Sustainable Biomaterials’ (RSB) chain of custody procedure. Tetra Pak is tracking the number of recycled materials used in its development throughout the supply chain.
