Consumers can now purchase “best-selling flavours” from Tropicana’s classic juice range to store and enjoy later. The new range consists of the Smooth orange, Original orange, and apple flavours.

Tropicana is entering the ambient juice category and introducing its top three flavours to long-life supermarket shelves, convenience stores, and wholesalers. Retailers can now stock best-selling flavours from Tropicana’s classic juice range for their customers to bulk buy and store to enjoy later.

The ambient juice category has seen sustained growth since the pandemic and is now growing faster than the chilled juice category. “Among many factors, cost of living pressures have led to a change in consumer shopping habits, with customers turning to bulk buying and opting for shelf-stable options to help with budgeting,” said Tropicana. 

It added that there had been a lack of branded offerings in the not-from-concentrate ambient juice category.

Caroline Wilding, head of marketing, juices UK at Tropicana Brands Group, said: “It’s important we deliver products designed to meet the needs of both our retailers and their shoppers. The launch of Tropicana into the ambient category will allow shoppers to enjoy the great quality and taste of Tropicana for longer and allow them to stock up on their favourite juice brand. For our retailers, we’re pleased to help grow the category and increase basket spend as shoppers trade up to the brand in the ambient aisle.”

“Catering to the growing trend of bulk-buying demonstrates our commitment to providing a wide range of products that satisfy evolving shopping habits, tastes and consumption preferences. The NPDs are the latest expansion of Tropicana’s offering, and another step in cementing the well-rounded and strong connection we have with our customers.”

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